CAMELO


Festival Camelo de Arte Contemporânea

  1. Concept
  2. Art direction
  3. Visual identity
  4. Signage
  5. Graphic Production

The Festival Camelo de Arte Contemporânea is an initiative of Casa Camelo, a collective studio from Belo Horizonte dedicated to the promotion of emerging production in Visual Arts. One of its main objectives is to offer early artists the opportunity to occupy spaces, develop works and discuss art circuits. To communicate with the public, the identity needed to show an experimental and inventing language, capable of expressing the warmth of the Camelo. Therefore, the universe of the studio house – its own architecture, furniture, plants, colors and objets – became a reference for the development of iconography and for the choice of materials. Supports such as wood and recycled cardboard, as well as the printing processes used (risography, serigraphy and stencil), have brought texture to the applications. The result was a dynamic system, open to different possibilities of positioning, scale and combination of its elements.

︎︎︎ Team: Daniel Bilac, Luis Matuto, Patrícia Rezende & Valquíria Rabelo
︎︎︎ Photos: Esther Azevedo, Fábio Martins & Patrícia Rezende
︎︎︎ Client: Casa Camelo
︎︎︎ Year: 2016