& FRIDA
Exhibition Diego and Frida
- Concept
- Art direction
- Visual identity
The concepts of intensity, breakups, and patch-ups oriented the visual identity of the exhibition "Diego and Frida: A Smile in the Middle of the Way" (Clovis Salgado Foundation, Belo Horizonte, Brazil, 2017). In the gallery, it could be found a vast photo collection, with pictures of the public and intimate life of the couple. To communicate the documental character of the show, we used the file images as textures over typographic compositions, exploring contrasts of colors and scales.
︎︎︎ Team: Patrícia Rezende & Valquíria Rabelo
︎︎︎ Interlocution: Gabriela Abdalla
︎︎︎ Photos: Ivan Araújo
︎︎︎ Client: Fundação Clóvis Salgado
︎︎︎ Year: 2017
︎︎︎ Team: Patrícia Rezende & Valquíria Rabelo
︎︎︎ Interlocution: Gabriela Abdalla
︎︎︎ Photos: Ivan Araújo
︎︎︎ Client: Fundação Clóvis Salgado
︎︎︎ Year: 2017
